Once upon a time there was a little boy who dreamt about music, fashion and fragrances. Music was his first passion and he studied from an early age. Growing up in India, he lived amongst a kaleidoscope of colour, his world was draped with the most gorgeous silks and an abundance of opulent precious stone and gold jewellery, all housed in breath-taking architecture and scented with the most beautiful fragrant flowers.
This was the beginning. After moving back to England as a teenager, he graduated from university with business management before pursuing his passion for fashion at the prestigious Central Saint Martins in London. He started to experiment with fabrics and pushed the boundaries to mix the traditional with the contemporary. Drawing from his childhood experiences of decadent fabrics and rich floral fragrances, he was soon creating extraordinary garments of impeccable craftsmanship. The more he learnt, the more he experimented.
Travelling the world for his passion, from Miami to New York, Paris to Milan and India to Russia, all the while being mentored by one of the legends of the industry. It was a period of great learning, a period of experiencing the familiar and the new. It was a period of awakening a deeper sense of urgency to create his own label. To create haute couture, to evoke desires… and create fragrances to evoke sensuality…
His own style began to emerge and take form. His colour palette began to appear more prominently. His sense of harmony began to mature. His unique cutting techniques started to flow. With the help of his mentor, he invented his very own method of arranging visuals and creating mood boards, drawing inspiration from everything he saw and experienced.
Once upon a time, the boy became a man… A man who lives to create the extraordinary.
And that man is James Clarke.