Because it intensifies colour, it is the depth and darkness of character. Black is the distinct markings of the stealthy snow leopard. Black, for James Clarke, accentuates the beauty of elegance, black, surpasses all.
Because it is purity and enhances beauty. White, because to James, it is memories of the fragrant white flowers that grew in his childhood garden, it evokes memories of time. White, because of the white marble used to construct the most beautiful monument of love… The Taj Mahal. White is the soft snowy wilderness where the majestic snow leopard roams. White because it illuminates the delicate strands of James’ pearls, which adorn each JC collection. And white, because it represents the purest of cotton and silkiest satin sheets when it is time to relax.
Because it is the colour of passion, the colour of the fire which smoulders within. Red, because it represents courage and a daringly beautiful feeling of danger. Red, because it reminds James of vibrant cathedral roses growing in the garden. Red, because it evokes curiosity, inviting one to get lost in lust. Red, because it highlights the need for danger, the need for stimulation, the need for lust.
Because it represents both the genuine and the imitation. Genuine gold that is the family treasures handed down to James and forever cherished. Imitation gold which James re-invents time and again to adorn the clasps and buckles of his garments and exquisite costume jewellery in each collection. Gold, because of the religious and cultural festivals which intertwine his childhood. Gold, because it envelops the wearer with a sun-kissed glow and seduces the voyeur. Gold, because it dares to compliment the unity between black and white. Gold…the signature of James Clarke.